![]() ![]() Research your competitors and you’ll have a strong idea of their colours and concepts. ![]() This means creating your logo and other concepts around it. DIY – the cheapest option is to do it yourself.There are other options when it comes to graphic design, although the success of these visual concepts will vary What are the other options when it comes to hiring a graphic designer? And when the time comes for a re-design or re-brand, they’ll be there for that too. With their creative skills, investing in their services will mean your business gets off on the right foot. Graphic designers work with all kinds of businesses and organisations. Get it right, and your popularity could soar. Get design wrong and it will set your business back for some time. This is the same when hiring a freelance graphic designer. Results – every business, established or a start-up, needs to see results when they hire a freelancer or outsource business activities.This consistency is also key in helping to establish your business as a serious and worthy competitor. ![]() Design consistency – a designer can create a brand kit that determines how you should use your logo, font and colours to the best effect.Creating something that doesn’t appeal to your customer base is a waste of time and copying a competitor too closely can land you in a whole heap of trouble. Stand out – you want to stand out for all the right reasons and bad design is not one of them.A graphic designer can produce high-quality concepts whilst you concentrate on another aspect of your running your new business. For someone without design experience, it takes many, many hours. Save time – it takes times to come up with stunning visual concepts.They live and breathe it and stay in pace with current trends. Skills – graphic designers don’t dabble in and out of design as you and your team would.There are solid reasons why working with a freelance graphic designer makes sound business sense: If you want a visually appealing, fun and pithy poster campaign to disrupt the market, they can deliver that too. They will work with you to create the perfect logo and other essential ingredients of a brand kit and will also help you use them in the best way possible.įor example, if selling your product will rely on catching the attention of your customers will stand out packaging, they will do just that. Qualified and skilled, a graphic designer brings a whole host of creative ideas to a business. ![]() Taking into account who your customers are, a graphic designer can create a slew of ideas that help you to decide on the final design – one that will appeal to your target market. For a small business or start-up, a strategy that analyses its position in the market identifies competitors and settles at a price point is essential.Ī visual concept such as a brand kit – the professionally designed logo, the fonts, the colours and similar – will seamlessly mesh with your business strategy. The concept of your business is the driver of any business. Surely, you think, we can design our own logo and choose our own colours palette? Yes, you can, and, in the early stages of business, this homemade brand kit may be good enough.īut how long will it stay this way? And is good enough the right springboard to making inroads into your marketplace? Is collaborating with a freelance graphic designer the solution for a small business? To showcase this, your business logo and colours need to send the right signals.Īs a new business, you’ll be keen to stretch your initial investment as far as possible. One is that people ‘understand’ the concept of your business and what you are offering. Many factors combine to contribute to initial business success. To grab your first customers, you need to work even harder. To get recognised, you need to work hard. When a business takes its first tentative steps into the world of commerce, it enters a busy, competitive marketplace. Why might you need a graphic designer for your business?Īs a start-up or a fledgling company, money is tight. These concepts inform and educate, as well as inspire and communicate with an audience.įor a business, they produce the artwork for everything from posters to business cards, billboards to packaging design and much, much more. A graphic designer, either by hand or by using software, creates visual concepts. It is the logo that makes a business memorable, the colours used on packaging and the ingredients that make a brand kit. Why hiring a freelance graphic designer is great for a small business How do you work with a freelance graphic designer? Where to find a freelance graphic designer Is collaborating with a freelance graphic designer the solution? ![]()
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